#RessourceYourself

In an international pitch for the VMLY&R USA network, my creative partner and I, represented the French team. Each team was in charge of creating a global campaign (Big idea + adaptations). The Evian brand wished to communicate in a new way, more modern and more connected to the young generation without denaturing the values of the pure water of the French Alps.

With our #RessouceYourself campaign, Evian is demonstrating that resourcing is essential to reinventing ourselves and the world around us.

Concept Big Idea

We are all made of water. When it comes time to heal, rejuvenate our bodies, and nourish our souls, we return to the source. By enabling a healthier lifestyle, water gives us the power to adapt and reinvent the world around us. This could be an opportunity for a new beginning.

Let’s go back to the source to restart, reinvent, rebuild, recreate, start over.