OverTone
Overtone | Brand
Client :
Overtone
World Brand Design 2013 — Gold — Brand Design Communication
World Brand Design 2013 — Silver — Category Illustration for Digital Design
World Brand Design 2013 — Bronze — Digital Design Creation
World Brand Design 2013 — Bronze — Graphic Design for Communication
World Brand Design 2013 — Bronze — Brand identity
Inspired by the founder’s favourite music techno and optique Art V.vasarely artist, we created a brand that captured the cutting edge graphics and cult status of iconic record labels. An extended wordmark and strong ‘O’ device created an impactful and ownable brand which would look at home on an underground club poster.
Credits :
Creative Director — Matt Burns, Glen Thorpe
Strategy Director — Claire Barrett
Account — Jo Stein, Lynsey Pritchard