About us

Hi there!

My name is Anael Bouglé, I am a french art director based in Geneva at TWKS.

I started my creative career in Paris at BETC and then at Young & Rubicam and VMLY&R right before joining Buzzbrothers in Switzerland. I also did several freelance missions for agencies such as Rosa Paris, Marcel, Small Paris and others… 

I have been working in advertising for 7 years, during which I have had the chance to work on various projects: global campaigns, competitions, TV and digital movies, activations, prints, and social media campaigns. Some of my work has been awarded in international festivals (Cannes Lions, One show, Clio, Gerety, Brand Design Awards…)

I also had the chance to learn and to work with a bunch of great creative people as Jeremie Bottiau (Marcel) or Dimitri Guerassimov (CCO VMLY&R) and my creative team Romain Froidevaux (ex VMLY&R). 

If I had to resume what drives me, it is conception. Smart, efficient, with a pinch of audacity all wrapped up in a strong and precise graphic aspect! That is all in the details. And to always be curious about new trends (directors, aesthetics, Awards…)

Let’s meet! 🔥

Work experience & education

Co-founder À la fraîche
Advertising media