Playcycled
Ikea | Activation
Client
Ikea
With nearly a billion customers each year, IKEA generates a lot of cardboard waste, that is not always recycled. If IKEA makes the effort to use recycled and recyclable materials, they can go even further, giving them a second life.
IKEA offers its customers the opportunity to give their cardboard packaging a second life. With every purchase in store, “Playcycled”, a kit made of recycled and recyclable tools is offered. Composed of screws and fasteners, it allows the transformation of cardboard in a playful and creative way. An augmented reality application is used to visualize the stages of transformation of the cardboard into a new object.
![](https://anaelbougle.com/wp-content/uploads/2021/07/Board_finale_low-copie.jpg)
![](https://anaelbougle.com/wp-content/uploads/2020/01/Make-a-gameplay-04.jpg)
![](https://anaelbougle.com/wp-content/uploads/2021/07/Makedo-Illustrations-Pegasus-Winged-Horse-50-1920x1920_2100x.jpg)
![](https://anaelbougle.com/wp-content/uploads/2021/07/Makedo-Illustrations-Wheely-Robot-50-1920x1920_2100x.jpg)
![](https://anaelbougle.com/wp-content/uploads/2021/07/Makedo-Illustrations-Castle-Small-50-1920x1920_2100x.jpg)
![](https://anaelbougle.com/wp-content/uploads/2021/07/02-copie.jpg)
![](https://anaelbougle.com/wp-content/uploads/2021/07/03.jpg)
Credits :
3D illustrator — Bill Hope